Of what we know we learn approximately
1% through Taste
2% through Touch
4% through Smell
10% through Hearing
83% through Sight
Of what we learn we retain approximately
10% of what we Read X1
20% of what we Hear
30% of what we See X1 (We "see" what we read!)
50% of what we Hear And See
70% of what we Say
90% of what we Say As We Do......"
".....15 sites on learning retention.
Related links: "Average Learning Retention Rates" (Google_Search) 2005-07-21
I've seen or heard something like this for a long time. One of my professors from WVU put this slide up and he lectured about it for a hour or so...
What does this mean for podcasting? We need to start thinking about how we can get them (the learner) involved in the creation process. I find this to be a bit of a challenge. In many office environments, the idea of jumping behind a microphone is not one that everyone jumps at. However, by doing interview-based podcasts, you can lower the resistance. I sat with out HR Director and we did an interview while surfing our corporate intranet. It was ultimately a screencast but I think she and I both learned the most from the experience.
Some other ideas may be to allow employees to narrate process that they are knowledgeable about (or even responsible for), offering tips and tricks concerning the process. Then, release the podcast through the corporate learning feed, and direct the questions (or an aggregate of the key questions to reduce workload), back to the employee for clarity or explaniation.