June 13, 2007

Apple offers Consumer Training




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Apple computer is offering subscription-based training to it's customers for $99 a year at it retail stores. Steve Jobs, Apples CEO, mentioned this program in his interview at D5. I loved my trip to the Apple store in San Francisco and I think that this is a very interesting program. The core idea is that you can sign up for 1 hour blocks of one-on-one training in a number of areas such as digital photography, podcasting, and moviemaking.

The one to one program is something that most companies might have a difficult time pulling off. Apple is uniquely positioned to have a core of technologies and retail locations to offer knowledge and support through scheduled sessions.

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