I realize it was a little late, but I just finished listening to the The Tipping Point, a book by Malcom Gladwell about what causes an epidemic to spread. It was a very interesting book. I did, by mistake, grab the adbridged version of the book so it didn't take long to get through and grasp the main points.
There are some obvious ties to Gladwells book and business. Most of us are interested in having out service or product spread like a virus, and the author points out some specifics about how to go about sitting this process in motion. He also uses a lot of education related examples such as how Sesame Street was designed to illustrate his points. If you have time check it out.
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